Meet the Marketing Leaders of Singapore’s Leading Digital-First Brands

Marketers in Singapore are at the forefront of technological innovation, embracing a digital-first mindset to engage consumers effectively. Here are our top picks.

With 20 years of in-depth understanding of the South African landscape, Nathalie Schooling, CEO, nlighten: Enhancing Customer Experience, talks about the core principles that are essential for creating exceptional customer experience today.

Introducing a new level of seamless travel, the practical application of biometric data results in smoother experiences for travellers. In the regional aviation sector, seamless travel and DTCs emerge as notable contributors to ongoing sustainability efforts.

Around 64% of social media users either 'don't' or 'somewhat' trust creators, highlighting the need for brands to prioritise the trust factor when choosing creators.

Revamping the martech landscape isn't merely about collecting logos—it's a pathway to deeper research. This year, a staggering 14,106 vendors emerge in the curated overview, marking a 27.8% growth from last year. While these numbers may seem overwhelming, they prompt three important trends.

Around 70% of small grocery stores in the UAE don’t have a connected point-of-sale (POS) and checkout system, making it difficult for retailers to gain a competitive edge, 24SEVEN unveils.

Causal AI is a breakthrough methodology for the marketing industry. At its core it’s simply the science of cause and effect. But it is enabling marketers to measure every marketing tactic continuously without the need for experiments or A/B testing.

Retailers are trapped by complexity and have no control over the challenge of balancing customer promises and fulfilment costs as they migrate to unfamiliar hybrid-retail paradigms. Retailers must modernise their order management systems. What they need is MACH — microservices, API-first, cloud-native SaaS, and headless architecture.

CASE STUDY: McDonald’s Hong Kong partnered with Google Analytics 4 to personalise its ads, which increased in-app orders by 550% in two months.

According to Gedeon Rossouw, Head of Client Care for Absa Corporate and Investment Banking, true client-centricity only emerges when a company is genuinely committed to prioritising its clients. This conviction drives behavioural changes towards a more client-centric approach.