Experiencing the Brand Doesn't Stop at Buying a Product

If one of our products is rated below three on five, the item is withdrawn from sale to make improvements. James Fernandez, Performance Marketing Leader at Decathlon Indonesia speaks about how to make customer feedback count.

With a significant surge in app installs, where finance apps topped the ladder by 384% during Ramadan, brands across the region need to implement effective customer retention strategies. Here’s what AppsFlyer's research suggests.

Around 83% of categories in KSA and 74% of categories in the UAE show price increases, impacting consumer buying behaviour.

As businesses navigate a landscape shaped by shifting paradigms of innovation and consumer expectations, the traditional yardsticks for measuring satisfaction may seem outdated and insufficient.

The banking industry has undergone a profound transformation from AI that places focus on personalisation, privacy and direct engagement, says Palesa Nhlapo, Customer Growth Head at FNB Personal Segment.

The increase in app spends indicates the rising maturity of consumers in India. So, what’s next?

From embracing omnichannel approaches to refining customer journeys, conversational AI is transforming the landscape of CX. According to Infobip, 90% of support messages are sent over the chat app.

Around 59% of the marketers in Singapore revealed that they use generative AI tools to develop more relatable, better-performing content, HubSpot unveiled.

Customers want self service, remote interaction and salespeople want to be empowered to convert prospects at speed and scale to help their organisation compete in a digital economy. CPQ was designed for all this. Businesses are poised to benefit significantly from introducing CPQ to their technology mix.

As digital strategies and brand storytelling continue to advance alongside technology, the need for evolving measurement tools and metrics becomes apparent. How can marketers create new metrics to innovate and be more customer-centric in this ever-changing landscape?